
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Video Introduction:
Byju's is one of the most valuable startups in India valued at around a whopping 18 billion dollars. This multi-billion dollar Edtech giant is itself a mystery. Byju's has used various business strategies to kill its competition in the Edtech sector, a lot of educational companies tried hard to compete with Byju's but couldn't survive the chase. The question is what are those business strategies which Byju's used to dominate the educational sector in India. This video is a complete business case study on India's largest Edtech startup Byju. The video highlights various areas where Byju's is using marketing gimmicks to trick its customers and defraud them. This raises the question of whether is Byju a scam? or is it genuinely students to learn better by bringing technology into the education space for people.
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Title Contents:
00:00 - Introduction To Byju's Business Case Study
00:48 - How Byju's Grew So fast in Edtech Industry?
02:36 - Whitehat Jr. Coding Classes Scam
03:37 - How Does Byju's Business Model Operate?
04:49 - Byju's Marketing Strategy
07:07 - How Does Byju's Scam Work?
08:53 - How Byju's is Dominating the Edtech Industry?
10:33 - Byju's Business strategies
11:42 - Byju's Edtech Ecosystem
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