Doctors are not satisfied with pharma digital offerings. The digital transformation of the pharma industry has caused digital fatigue among HCPs. Learn the complexities that HCPs are facing, not only nowadays, but since some time ago. The pharma industry has neglected the needs of HCPs as people. Doctors in the past used to be treated as people, and they had more time to create meaningful connections with their patients. Unfortunately nowadays their time has been overtaken by bureaucratic processes and paper work. And in addition they are suffering from digital fatigue caused by the digital transformation of the pharmaceutical industry. It is critical we understand that Pharma sales are still the main point of contact with the HCPs in Pharmaceutical industry that can help us avoid adding to the digital fatigue of HCPs. In this video you will learn how doctors from the United States and the United Kingdom report to have digital fatigue and at the same time they still do not see any improvement in the digital offerings from the Pharma Industry. The new normal has pushed the role of the pharma sales rep and the Marketing teams to evolve, and now they need to adapt to a new role in the new normal to be able to provide the customer experiences to their doctors in order to avoid the digital fatigue, and moreover they need the right tools for their pharma sales reps to succeed in the new normal that COVID-19 has brought
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