Nike: The Wave
Martin is well known for directing bold, innovative, and cinematic work for the likes of Apple, Nike, Honda, Lurpak, Adidas, Heineken, and Carlsberg building an extensive and consistently impressive body of work over time. His attention to detail, craft, and technical know-how means that he has that unique ability to elevate any project beyond just the words on the page.
Director: Martin Krejci
Original video here:
https://vimeo.com/310084815
Read more about this campaign here:
https://www.lbbonline.com/news/wk-shanghais-excellent-new-nike-spot-is-an-epic-show-of-sportsmanship
Credits:
Client: Nike China
Campaign Name: 2016 Nike JDI campaign
Main Anthem: “The Next Wave”
Agency: Wieden + Kennedy Shanghai
Executive Creative Director: Yang Yeo
Creative Director: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Sr. Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu
Campaign Summary Sheet
Production Company: Stink Films Shanghai
Director: Martin Krejci
Director’s Producer: Justine Madero
1st Assistant Director: James Skotchdopole
1st Assistant Director (Local): Hank Zeng
Director of Photography: Dimitri Karakatsanis
CAM A Operator / Gimbal Ninja: Florian Hatwagner
Executive Producer: Desmond Loh
Executive Producer: Brenda Tham
Producer: Juliana Chung
Production Manager: Charles Renard
Production Manager: Evie Yeo
Beijing Line Producer: Xiao Yu
Production Assistant: Haze Zhu
Celebrity Handler/Fixer: Emma Sun
CAM A Focus Puller/1st AC: Albert Wang
Drone operator: Zhang Teng Sen
Q Take: Marcus Peh
Taipei Production Support: Episode Films
Hong Kong Production Support: Spur Link
Beijing & Hong Kong Art Director: Yao Jun
Taiwan Art Director: Daymon Wu
Wardrobe Stylist: Julian Mei
Postproduction: Lost Planet Editorial, L.A.
Editorials: Hank Corwin, Federico Brusilovsky
Post Executive Producer: Gary Ward
Post Producer: Aimee Crook
Assistant Editor: Jason Hinkley
VFX Artist/Supervisor: Glenn Teel
Color: The Mill, London
Colorist: Seamus O’Kane
Producer: Dan Kreeger
Campaign Summary Sheet
Music: Barking Owl, L.A.
Composer: Seth Olinsky
Sound Design (L.A.):
Sound Designer: Eugene Gearty
Mixing (L.A.):
Mixer: Chris Jenkins
Audio VO Production: TZ Studio, Shanghai
Producer: Joyce Chen
Engineer: Hu Yuan
To see more of Martin's work, visit his website: https://martinkrejci.net/
Also, check out my most previous video directed by FREDERIC PLANCHON:
https://youtu.be/tlBqZTe1ELY
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I've been a tv commercial director for several years. I'm here to open the world to some cinematic and epic tv ads you've ever witnessed.
*Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use. NO COPYRIGHT INFRINGEMENT INTENDED. All rights belong to their respective owners.
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