With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored.
Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch.
I’ll also go over how you can promote your blog within Tumblr without being pushy or salesy.
Your first step is to head over to Tumblr.com and sign up on the home page. So you put in your email, your password, and your username, and your username is really important so just like at any social media site, like Pinterest or Facebook or Twitter, you want your username to be a brand name.
So if we are signing up for Quick Sprout, you would want to make it Quick Sprout and click “Sign up,” and then put your age, and agree to the terms and services and click done. And you’re in.
The next step once you have your account is to look for other blogs in your niche and then follow them because Tumblr is all about following other people’s blogs and sharing their content on your blog. Head over to the search bar here and put in a keyword related to what your blog is going to be about.
Let’s say that I search for marketing, and then you just want to find blogs that look like a good fit for the type of traffic that I want, they produce good content, and they are related to what your blog is going to be about. When you find some, just click on the little blue plus sign and you will be following them. Just do it until you’ve found five, and then click on next step.
Next you want to add some more details about you and your brand. So if you’re creating a Tumblr around a brand, you want to add your logo, but if it was more of a personal brand, you’d want to upload a head shot. So we’re going to add a picture of Neil, and you can adjust it, then click “Save” when it looks good, and then under title, you want to add your title and a description. You can put a little description about what your brand is about, and you can put something like a slogan or something that is associated with your brand.
Then click “Next step.” And if you want, you can download their app depending on what mobile device that you use but I’m just going to click I’ll get it later. So once you see this screen you’re good. You officially have a Tumblr blog. So your next step is to find a theme that’s in line with your brand and what your Tumblr blog is going to be all about. So to do that, click on the picture here, and this will actually take you to your blog. So this is what it looks like right now.
Now to find a theme, click on the “Customize” button in the top right corner, and then click on themes. And then you can choose from hundreds of different themes that Tumblr has, just like with Word Press. So, if you want a free theme, you can click on “Free,” or if you have an idea of what you want your blog to look like, whether it’s single-column or two-column, you can choose that. But let’s just choose free themes to get started.
Now when you find one that looks nice, just click on it, and Tumblr will show you a live preview of what your blog would look like with that theme. So depending on your brand, this might be the perfect theme, or, maybe this one, Esquire theme, might work better for you. OK? So when you find one that looks nice, click on the “Use” button, and from here you can make any changes to your theme that you want. So if you wanted to change the background color from yellow to another color, you click on the color, and then choose one that works best for you.
Or if you want to change the accent color, you can do the same thing. And if you want to get really hard core about changing the themes to make sure it’s super in line with what the brand is all about, you can click on “Edit HTML,” and you can actually edit the HTML of the document. When you make a change, click on update preview, and it will show you what that change will look like on your blog.
So once everything looks good, click on save, then go back to appearance, click on “Save” again, and then click on close and you’ll see what your blog looks like with that theme. So obviously, it’s a little bit bare here, so you want to start adding some content to make your blog a real blog. So to do that, click on the “Dashboard” button, and that will take you back to your Tumblr dashboard. Now, there’s a number of different ways to add content to Tumblr.
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